Privacy Policy

1. Introduction

Welcome to Basics and Beats ("we," "our," or "us"), an apparel brand based in Mumbai, India. This Privacy Policy explains how we handle your information when you visit basicsandbeats.com, design apparel, place orders, or interact with our services.

2. Compliance Statement

This Privacy Policy complies with:

  • Information Technology Act, 2000
  • Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
  • Consumer Protection (E-Commerce) Rules, 2020
  • Personal Data Protection Bill (when enacted)

3. Information We Collect

3.1 Personal Information

  • Name, email, phone number, shipping address
  • Payment information
  • Body measurements and size preferences
  • Design preferences and customization choices
  • Order history
  • User-generated designs and artwork
  • Photos uploaded for custom printing

3.2 Automatically Collected Information

  • IP address and device information
  • Browser type and version
  • Shopping behavior and cart data
  • Website usage patterns
  • Location data

3.3 Design and Production Information

  • Custom artwork and designs
  • Design specifications
  • Size and printing requirements
  • Color choices and product preferences

3.4 Third-Party Information Sources

We receive information from:

  • Our production partners
  • Payment gateways (like Razorpay, PayU etc)
  • Shipping partners
  • E-commerce platform providers
  • Design tool providers
  • Marketing services

4. How We Use Your Information

4.1 Core Business Operations

  • Processing and fulfilling custom apparel orders
  • Transmitting design specifications to printing partners
  • Managing product inventory and production
  • Handling shipping and delivery
  • Processing payments and refunds

4.2 Design and Production

  • Storing and processing your custom designs
  • Validating design specifications
  • Quality control of printed products
  • Managing design iterations and approvals

4.3 Customer Service

  • Providing size and fit recommendations
  • Handling design-related queries
  • Managing returns and exchanges
  • Addressing quality concerns
  • Responding to custom design requests

4.4 Marketing and Personalization

  • Sending design inspiration and trending styles
  • Offering personalized product recommendations
  • Running targeted advertising campaigns
  • Conducting market research
  • Managing loyalty programs

5. Information Sharing

5.1 Production Partners

We share necessary information with:

  • Print-on-demand manufacturing facilities
  • Quality control partners
  • Design validation services

5.2 Service Providers

  • E-commerce platform (Website host)
  • Payment processors
  • Logistics partners
  • Customer service platforms
  • Marketing services
  • Design tool providers

6. Data Processing Activities

6.1 Design Processing

  • Validation of uploadable content
  • Format conversion for production
  • Color profile management
  • Resolution and quality checks

6.2 Order Processing

  • Design specification verification
  • Size and measurement validation
  • Production scheduling
  • Quality control checks
  • Shipping coordination

7. Industry-Specific Privacy Considerations

7.1 User-Generated Designs

  • We retain rights to reject designs that violate our terms
  • We implement automated scanning for prohibited content
  • We maintain confidentiality of custom designs
  • We protect intellectual property rights

7.2 Production Partner Requirements

  • All manufacturing partners sign NDAs
  • Design specifications are transmitted securely
  • Customer data is compartmentalized
  • Quality control processes maintain confidentiality

8. Regional Compliance

8.1 Indian E-commerce Requirements

We comply with:

  • Display of product information rules
  • Pricing transparency requirements
  • Return and refund policies
  • Grievance redressal mechanism
  • Consumer protection guidelines

8.2 Data Localization

  • Core customer data stored in Indian servers
  • Payment data processed as per RBI guidelines
  • Design files stored with appropriate encryption
  • Backup data maintained within legal jurisdiction


9. Security Measures

9.1 Design Security

  • Encrypted storage of design files
  • Secure file transfer protocols
  • Access control for production files
  • Watermarking of preview images

9.2 Data Security

  • SSL/TLS encryption
  • Regular security audits
  • Access controls and authentication
  • Secure payment processing

10. Contact Information

connect@basicsandbeats.com

11. Changes

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.